Redesign of the Campaign Performance Report for DMP at Piano.io
Here’s my design process for the key Campaign Performance Report redesign.
I’ll share more insights on the call ↓
Introduction
Piano is a leading B2B SaaS company, known for its trusted data management and analytics solutions for publishers worldwide. With over a decade of experience, Piano partners with top publishers, helping them make data-driven decisions to boost strategy and audience engagement.
As the sole designer on Piano’s Data Management Platform (DMP), I work within a Scrum team to enhance this platform, which provides intuitive dashboards for informed decision-making.
This case study highlights my role in the end-to-end redesign of the Campaign Performance Report, a vital DMP feature that supports user success and strengthens the platform’s market position. The project covers my approach from research and prototyping to final implementation, demonstrating the redesign's impact on user experience and platform competitiveness.
Team
Product Manager
Product Owner
2 Front-End Developers
2 Back-End Developers
2 QA Testers
Business Analyst
Senior Product Designer (Me)
Our team worked in a Scrum framework with two-week sprints in Jira. Each sprint included planning, daily stand-ups, design-development collaboration, QA testing, and review/retrospective, ensuring alignment, quick iteration, and continuous improvement.
My role
As the Senior Product Designer, I led the design process end-to-end. Key responsibilities included:
Strategic Design Leadership: Aligned design with business goals and user needs through stakeholder collaboration.
Research & Prototyping: Conducted user research, competitor analysis, and created high-fidelity prototypes.
Usability Testing & QA: Led usability testing and collaborated with developers for accurate implementation.
Post-Launch Analysis: Monitored metrics and user feedback, iterating to optimize the experience.
Process
In this project, our team consists of one product designer (me), two frontend developers, two backend developers, two testers, one product owner, one product manager, and one product analyst. The product development process includes several key stages:
Research and Discovery
Ideation and Conceptualization
Prototyping and User Testing
Iterative Design and Feedback Loop
Visual Design and Branding
Development and Implementation
Quality Assurance (QA) and Testing
Launch and Deployment
Post-launch Monitoring and Optimization
Background
Our Campaign Performance Report was overloaded with information, making it challenging for clients to make informed decisions about their marketing campaigns. We received feedback from our clients requesting a redesign to improve clarity and usability. In response to this feedback, I initiated an in-depth analysis to explore and identify the most effective solutions available in the market. This research aimed to create a redesigned report that is both user-friendly and aligned with our clients' needs, ultimately enhancing their decision-making process.
