8+ years
Experience
Porto, Portugal
Location
IE in Portugal
Status
🤙 Available
Job opportunities
I’m a Senior Product Designer with 8+ years of experience in B2B/B2C SaaS, AdTech, FinTech, and FoodTech. I specialize in creating scalable, data-driven products that improve retention, engagement, and business outcomes by aligning design strategies with business goals.
Currently, I’m leading UX/UI design for Piano.io’s Data Management Platform (DMP), serving enterprise clients like The Wall Street Journal, NBCUniversal, and Le Monde. My focus is on data visualization, real-time personalization, and actionable insights to help businesses make data-driven decisions.
I’m a Senior Product Designer with 8+ years of experience in B2B/B2C SaaS, AdTech, FinTech, and FoodTech. I specialize in creating scalable, data-driven products that improve retention, engagement, and business outcomes by aligning design strategies with business goals.
Currently, I’m leading UX/UI design for Piano.io’s Data Management Platform (DMP), serving enterprise clients like The Wall Street Journal, NBCUniversal, and Le Monde. My focus is on data visualization, real-time personalization, and actionable insights to help businesses make data-driven decisions.
Work Experience
Jul 2021 - Present
Piano.io
Senior Product Designer
Lead designer for Piano’s Data Management Platform (DMP), an enterprise-level B2B AdTech solution serving top clients like The Wall Street Journal, NBCUniversal, and Business Insider. I focus on delivering data-driven UX solutions optimized for high-load environments and complex workflows, ensuring the platform drives business growth and user engagement. By aligning user-centric design with business goals, I’ve contributed to improving retention, increasing ARR, and boosting customer satisfaction through intuitive, scalable design tailored to enterprise clients. Key Achievements ✦ Increased ARR by 30% through redesigning core dashboards, improving data visualization and long-term subscription models. ✦ Boosted user retention by 23% by optimizing personalized user journeys and enterprise workflows. ✦ Expanded active user base by 38% by introducing role-based UX improvements and streamlined onboarding. ✦ Reduced churn by 9% with predictive insights and actionable dashboards, tailored to enterprise-specific needs. Core Responsibilities ✦ Designed adaptive dashboards, data import systems, and reporting tools for enterprise users, ensuring high-load performance and intuitive navigation. ✦ Conducted user research, workflow analysis, and rapid prototyping to inform UX decisions and validate product iterations. ✦ Developed a scalable UI kit and design system to ensure platform-wide consistency and future scalability. ✦ Collaborated with cross-functional teams, including product managers, developers, and data analysts, to align design solutions with business objectives. ✦ Applied component-oriented architecture to support maintainability, scalability, and long-term platform evolution. Impact My work in transforming Piano’s DMP into a market-leading AdTech solution has directly improved customer lifetime value (CLV) and time-to-value (TTV) by delivering data-driven insights, enhanced workflows, and seamless user experiences.
Jul 2021 - Present
Piano.io
Senior Product Designer
Lead designer for Piano’s Data Management Platform (DMP), an enterprise-level B2B AdTech solution serving top clients like The Wall Street Journal, NBCUniversal, and Business Insider. I focus on delivering data-driven UX solutions optimized for high-load environments and complex workflows, ensuring the platform drives business growth and user engagement. By aligning user-centric design with business goals, I’ve contributed to improving retention, increasing ARR, and boosting customer satisfaction through intuitive, scalable design tailored to enterprise clients. Key Achievements ✦ Increased ARR by 30% through redesigning core dashboards, improving data visualization and long-term subscription models. ✦ Boosted user retention by 23% by optimizing personalized user journeys and enterprise workflows. ✦ Expanded active user base by 38% by introducing role-based UX improvements and streamlined onboarding. ✦ Reduced churn by 9% with predictive insights and actionable dashboards, tailored to enterprise-specific needs. Core Responsibilities ✦ Designed adaptive dashboards, data import systems, and reporting tools for enterprise users, ensuring high-load performance and intuitive navigation. ✦ Conducted user research, workflow analysis, and rapid prototyping to inform UX decisions and validate product iterations. ✦ Developed a scalable UI kit and design system to ensure platform-wide consistency and future scalability. ✦ Collaborated with cross-functional teams, including product managers, developers, and data analysts, to align design solutions with business objectives. ✦ Applied component-oriented architecture to support maintainability, scalability, and long-term platform evolution. Impact My work in transforming Piano’s DMP into a market-leading AdTech solution has directly improved customer lifetime value (CLV) and time-to-value (TTV) by delivering data-driven insights, enhanced workflows, and seamless user experiences.
Oct 2020 - Jul 2021
KFC (for countries: CIS, Estonia and Israel)
Middle Product Designer
As a Product Designer for KFC’s digital ecosystem, which includes the website, mobile app, and ordering kiosk interfaces, I contributed to creating user-centric solutions that optimized engagement, conversion, and monetization across all platforms. Serving over 14 million monthly active users, I focused on delivering accessible, localized, and scalable experiences tailored to diverse customer journeys. Key Achievements ✦ Increased conversion rates by 90% and boosted user activation by 44% through a streamlined onboarding flow and feature design improvements across KFC’s digital channels. ✦ Grew Monthly Active Users (MAU) by 56% by introducing new features and conducting A/B testing, driving higher engagement across the website, mobile app, and kiosks. ✦ Enhanced Average Order Value (AOV) by 24% by redesigning checkout flows and optimizing the digital cart, resulting in higher-value transactions across all touchpoints. Core Responsibilities ✦ Collaborated on the redesign of key features, including onboarding, checkout, and support chat, ensuring localized solutions to meet the unique needs of users in CIS, Estonia, and Israel. ✦ Conducted user research and applied insights from behavioral analytics to improve customer journeys across the website, mobile app, and ordering kiosks. ✦ Contributed to the development and maintenance of a scalable design system, ensuring visual and functional consistency across all KFC digital platforms. ✦ Worked closely with cross-functional teams, including developers, product managers, and regional stakeholders, to deliver user-centric solutions aligned with KFC’s digital growth strategy. Impact My contributions to KFC’s digital ecosystem significantly improved customer engagement, conversion rates, and average order value (AOV). Through data-driven UX solutions and iterative improvements, I helped increase user retention and drive higher-value transactions, ensuring KFC’s digital presence remained competitive across multiple markets.
Oct 2020 - Jul 2021
KFC (for countries: CIS, Estonia and Israel)
Middle Product Designer
As a Product Designer for KFC’s digital ecosystem, which includes the website, mobile app, and ordering kiosk interfaces, I contributed to creating user-centric solutions that optimized engagement, conversion, and monetization across all platforms. Serving over 14 million monthly active users, I focused on delivering accessible, localized, and scalable experiences tailored to diverse customer journeys. Key Achievements ✦ Increased conversion rates by 90% and boosted user activation by 44% through a streamlined onboarding flow and feature design improvements across KFC’s digital channels. ✦ Grew Monthly Active Users (MAU) by 56% by introducing new features and conducting A/B testing, driving higher engagement across the website, mobile app, and kiosks. ✦ Enhanced Average Order Value (AOV) by 24% by redesigning checkout flows and optimizing the digital cart, resulting in higher-value transactions across all touchpoints. Core Responsibilities ✦ Collaborated on the redesign of key features, including onboarding, checkout, and support chat, ensuring localized solutions to meet the unique needs of users in CIS, Estonia, and Israel. ✦ Conducted user research and applied insights from behavioral analytics to improve customer journeys across the website, mobile app, and ordering kiosks. ✦ Contributed to the development and maintenance of a scalable design system, ensuring visual and functional consistency across all KFC digital platforms. ✦ Worked closely with cross-functional teams, including developers, product managers, and regional stakeholders, to deliver user-centric solutions aligned with KFC’s digital growth strategy. Impact My contributions to KFC’s digital ecosystem significantly improved customer engagement, conversion rates, and average order value (AOV). Through data-driven UX solutions and iterative improvements, I helped increase user retention and drive higher-value transactions, ensuring KFC’s digital presence remained competitive across multiple markets.
Apr 2018 - Sep 2020
Banking App (Zenit.ru)
Product Designer
As a Product Designer for Zenit Bank’s digital ecosystem, which includes mobile and web banking platforms, I contributed to enhancing customer experience, streamlining user flows, and improving engagement for over 1.6 million monthly active users. My work focused on delivering secure, data-driven, and accessible solutions that aligned with business goals and helped the bank achieve digital transformation. Key Achievements ✦ Reduced transaction completion time by 26%, enhancing both user experience and operational efficiency, leading to faster banking processes and improved customer satisfaction. ✦ Increased app ratings by 1 point in both the App Store and Google Play, by implementing design improvements and performance optimizations based on behavioral data and user feedback. ✦ Boosted user retention and loyalty through refined onboarding flows and personalized features, helping Zenit Bank strengthen its digital presence in a competitive FinTech market. Core Responsibilities ✦ Redesigned the mobile banking app, with a focus on usability, navigation flows, and security compliance, ensuring a seamless experience across iOS and Android platforms. ✦ Conducted in-depth user research and behavioral analysis, applying insights to optimize UX flows, reduce friction, and address pain points in the customer journey. ✦ Collaborated with product managers, developers, and stakeholders, ensuring the successful delivery of scalable, user-centric solutions that addressed both business and regulatory requirements. Impact My contributions to Zenit Bank’s digital products directly supported the bank’s digital transformation efforts, improving customer experience, increasing user satisfaction, and driving business results. By focusing on data-driven design and security-first principles, I helped position the bank’s app as a top-rated solution in the regional market, meeting the high standards of FinTech innovation.
Apr 2018 - Sep 2020
Banking App (Zenit.ru)
Product Designer
As a Product Designer for Zenit Bank’s digital ecosystem, which includes mobile and web banking platforms, I contributed to enhancing customer experience, streamlining user flows, and improving engagement for over 1.6 million monthly active users. My work focused on delivering secure, data-driven, and accessible solutions that aligned with business goals and helped the bank achieve digital transformation. Key Achievements ✦ Reduced transaction completion time by 26%, enhancing both user experience and operational efficiency, leading to faster banking processes and improved customer satisfaction. ✦ Increased app ratings by 1 point in both the App Store and Google Play, by implementing design improvements and performance optimizations based on behavioral data and user feedback. ✦ Boosted user retention and loyalty through refined onboarding flows and personalized features, helping Zenit Bank strengthen its digital presence in a competitive FinTech market. Core Responsibilities ✦ Redesigned the mobile banking app, with a focus on usability, navigation flows, and security compliance, ensuring a seamless experience across iOS and Android platforms. ✦ Conducted in-depth user research and behavioral analysis, applying insights to optimize UX flows, reduce friction, and address pain points in the customer journey. ✦ Collaborated with product managers, developers, and stakeholders, ensuring the successful delivery of scalable, user-centric solutions that addressed both business and regulatory requirements. Impact My contributions to Zenit Bank’s digital products directly supported the bank’s digital transformation efforts, improving customer experience, increasing user satisfaction, and driving business results. By focusing on data-driven design and security-first principles, I helped position the bank’s app as a top-rated solution in the regional market, meeting the high standards of FinTech innovation.
Principles
Start with the problem
Understand the problem before designing solutions. Conduct research, gather user insights, and define the problem clearly to ensure your design addresses real needs and challenges.
Keep it simple
Effective design is simple and eliminates unnecessary complexity. Prioritize clarity, intuitive navigation, and seamless interactions for enhanced usability and a delightful user experience.
Create stories, not interfaces
Design should evoke emotions and tell a story. Rather than just creating interfaces, aim for experiences that resonate personally with users. Understand their journey, pain points, and goals, and design meaningful interactions.
Create stories, not interfaces
Design should evoke emotions and tell a story. Rather than just creating interfaces, aim for experiences that resonate personally with users. Understand their journey, pain points, and goals, and design meaningful interactions.
Empower Through Accessibility
Design inclusively, ensuring accessibility for all users, including the disabled. Account for visual, motor and cognitive disabilities, using features like alt text for images, keyboard navigation, and adjustable fonts.
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