Product designer,
Quality engineer &
AI enthusiast✨

I help products to grow and stand out.
Let's connect!

5+ years

Experience

5+ years

Experience

5+ years

Experience

5+ years

Experience

Porto, Portugal

Location

Porto, Portugal

Location

Porto, Portugal

Location

Porto, Portugal

Location

IE in Portugal

Status

IE in Portugal

Status

IE in Portugal

Status

IE in Portugal

Status

🤙 Available

Job opportunities

🤙 Available

Job opportunities

🤙 Available

Job opportunities

🤙 Available

Job opportunities

I'm Anna Bonapartova, and design has been my passion for as long as I can remember. My journey started with a foundation in the arts, which taught me the power of creativity and visual storytelling.

Later, I pursued a degree in Quality Management, where I developed skills in precision, structure, and improvement. Alongside this, I studied psychology to understand human behavior and perception.

Bringing together art, quality, and psychology, I found my true path in design. For me, it’s about creating meaningful, user-centered experiences that blend creativity with strategy. Design allows me to keep learning, innovate, and make a real impact.

🚀 My Journey

For the past three years, I've been working exclusively on B2B SaaS web applications for the American and European markets at Piano.io. I led the design of a Data Management Platform (DMP) that segments users for targeted advertising, helping companies make informed decisions and improve marketing strategies.

🌟 Key Achievements

✦ 63% Increase in Activation Rate: Simplified onboarding and created intuitive UI designs.
✦ 38% Increase in Net Active Users: Implemented engaging UX/UI features and conducted A/B testing.
✦ 9% Reduction in Churn Rate: Improved core UX functions and developed personalized user experiences.
✦ 3% Increase in User Satisfaction Scores: Enhanced navigation and overall platform usability.

🔧 Tools I Use

✦ Figma: For UX/UI/CJM development.
✦ Miro: For collaborative brainstorming.
✦ Google Analytics: For data-driven decisions.
✦ Jira: For Agile project management.

🌐 My Experience

✦ Developing Intuitive UX/UI Designs: Creating customer journey maps and interactive prototypes.
✦ Conducting User Research: Identifying and addressing user pain points.
✦ Implementing Design Systems: Ensuring consistency and scalability.
✦ Collaborating with Cross-Functional Teams: Aligning business and user needs.

💡 My Passion

As an AI enthusiast 🤖, I explore innovative solutions to enhance design workflows and analyze results using AI tools. My creative mindset and commitment to continuous improvement drive exceptional product performance and business growth.

Work Experience

Jul 2021 - Present

Piano.io

Senior Product Designer

Piano.io is an American SaaS company specializing in data management and audience targeting solutions for online advertising campaigns, with primary clients in the USA and Europe. I led the design for one of the seven products under the Piano brand, specifically the Data Management Platform (DMP). Data Management Platform (DMP): A web platform designed to collect, organize, and activate large sets of data from various sources to optimize audience targeting and advertising strategies. Main results: ✦ 63% increase in activation rate: Achieved by conducting in-depth user research to identify pain points, simplifying the onboarding process, and creating intuitive UI designs that guide users effortlessly through the platform. ✦ 38% elevation in NAU: Reached by implementing engaging UX/UI features that encourage regular use, conducting A/B testing to optimize user interactions, and continuously iterating on design based on user feedback. ✦ 9% reduction in churn rate: Accomplished by analyzing user behavior data to identify drop-off points, improving core UX functions to enhance user satisfaction, and developing personalized user experiences that increase retention. ✦ 25% improvement in data entry efficiency: Achieved by redesigning the data input interfaces, reducing the complexity and time required for users to enter and manage data within the platform. ✦ 30% increase in user satisfaction scores: Reached by implementing a more intuitive navigation system and enhancing the overall usability of the platform, resulting in higher satisfaction ratings from users.

Jul 2021 - Present

Piano.io

Senior Product Designer

Oct 2020 - Jul 2021

KFC (for countries: CIS, Estonia and Israel)

Middle Product Designer

At Max Studio, I specialized in UX/UI design for KFC(Kentucky Fried Chicken), targeting the CIS, Estonian, and Israeli markets. I played a pivotal role in the comprehensive redesign of KFC’s digital ecosystem, including the website, mobile app, and kiosk interfaces in checkout areas. My efforts significantly enhanced the user experience for a customer base of 14 million active users. Main results: ✦ 45% increase in user activation rate: Achieved by conducting in-depth user research to identify pain points in the onboarding process, simplifying it, and designing intuitive UI elements that guide new users seamlessly through the platform. ✦ 50% increase in monthly active users (MAU): Reached by implementing engaging UX/UI features such as a coupon and combo set constructor, which encouraged regular use, conducting A/B testing to optimize user interactions, and continuously iterating on design based on user feedback. ✦ 20% increase in average order value (AOV): Accomplished by redesigning the basket functionality, which made it easier for users to add and customize their orders, leading to higher spending per transaction. ✦ 30% reduction in churn rate: Achieved by analyzing user behavior data to identify drop-off points, improving core UX functions to enhance user satisfaction, and developing personalized user experiences that increased retention.

Oct 2020 - Jul 2021

KFC (for countries: CIS, Estonia and Israel)

Middle Product Designer

Apr 2019 - Sep 2020

Banking App (Zenit.ru)

Product Designer

Side studio, main client was a banking app Zenit I worked on redesigning a mobile banking app for one of the top 5 banks in Russia, which serves over 15 million users. Main results: ✦ 51% increase in mobile app adoption rate: Achieved by simplifying the onboarding process, incorporating intuitive UI designs, and providing clear, user-friendly instructions that made it easier for new users to get started. ✦ 49% increase in monthly active users (MAU): Reached by implementing engaging UX/UI features such as personalized dashboards, easy access to frequently used functions, and interactive elements that encourage regular use of the app. ✦ 26% reduction in transaction completion time: Accomplished by redesigning the transaction flow, minimizing the number of steps required, and optimizing the app's performance to ensure quicker transaction processing.

Apr 2019 - Sep 2020

Banking App (Zenit.ru)

Product Designer

Principles

Start with the problem

Understand the problem before designing solutions. Conduct research, gather user insights, and define the problem clearly to ensure your design addresses real needs and challenges.

Keep it simple

Effective design is simple and eliminates unnecessary complexity. Prioritize clarity, intuitive navigation, and seamless interactions for enhanced usability and a delightful user experience.

Create stories, not interfaces

Design should evoke emotions and tell a story. Rather than just creating interfaces, aim for experiences that resonate personally with users. Understand their journey, pain points, and goals, and design meaningful interactions.

Create stories, not interfaces

Empower Through Accessibility

Design inclusively, ensuring accessibility for all users, including the disabled. Account for visual, motor and cognitive disabilities, using features like alt text for images, keyboard navigation, and adjustable fonts.